Conduct research of strategic interest to the vinyl industry.
Research:
Expand key markets and protecting the stature of the industry, identify barriers to growth and stimulate innovation.
Market development:
Provide the industry with leadership and strategic direction to ensure excellence in relation to health and environmental issues and product stewardship.
Sustainability:
Ensure that the local vinyl industries priorities are communicated to government, regulatory agencies and civil society - to shape the future of the industry; Identify and prioritise legislative and regulatory issues affecting vinyl and develop relevant strategies for dealing with them; Represent industry interests in appropriate regulatory processes and in the setting of standards and development of legislation; Identify and develop an approach in dealing with codes, standards and eco-labels impacting the vinyls industry on international and national level.
Advocacy:
Enhance communication with key internal and external audiences on the benefits of vinyl and other relevant industry issues; Provide industry specific training and be seen as the "go-to" source of industry information, be the collective voice, facilitate knowledge sharing on research, technology, legislative, health, safety, energy and environmental issues.
